Review: Yves Saint Laurent Rouge Pur Couture The Bold Lipstick

The info: The latest edition to the YSL family is the Pur Couture The Bold Lipstick created by YSL Global Creative Director Tom Pecheux, the shades focus on two distinct couture families: YSL Own Heritage Reds, and Nudes for All. The name ‘The bold’ is to elaborate on the high pigment these lipsticks deliver. The range comes in 12 shades.

No 1971: Rouge Provocation: With a heritage rich in controversy and scandal, the themes of liberation, disruption, and provocation, have never been far away from the heart of YSL Beauty.

The star shade of the collection, Rouge Provocation, inspired by the haute couture of 1971, is emblematic of this rich heritage. Drawing on YSL Color Expertise, and building on earthy mineral pigments infused with vivid laque red pigments, the warm shade expresses itself with a deep orange touch. A de-saturated bold red shade, it illuminates warm skin tones. It is YSL’s boldest red yet, striking at the very core of its couture heart.

No 1 Le Rouge: An everyday red that’s far from ordinary, with orange undertones for a contemporary edge.

No 2 Wilful Red: Strong, classic red that looks crisp and efficient.

No 4 Revenged Red: Burnt orange undertones elevate this divine shade, giving it a warmth and depth.

No 21 Rouge Paradoxe: Contradictory, a red that hints at pink that hints at orange; always challenging, never settling.

No 7 Uninhibited Flame: Blushing red to set spirits on fire, with a rosy hue.

No 9 Undeniable Plum: Purple, rich, fleshy and irresistible.

No 6 Reignited Amber: Pretty yet powerful, an amber-toned beige to get things going.

YSL rouge pur couture the bold lipstick – shade 6 reignited amber
YSL rouge pur couture the bold lipstick – shade 6 reignited amber

No 8 Fearless Carnelian: Beige-nude with a reddish-white hue that sets it apart.

No 10 Brazen Nude: With a warm underpinning, a nude for the unshy.

No 11 Nude Undisclosed: Pumped up pink is what lends this beige, fleshy-toned shade a modern audacity.

No 12 Nu Incongru: Sophisticated, beige-pink that suits all and works with everything. Perfect balance of warm & cool pigments create a universally flattering shade for all skin tones. Tom refers to this as the universal nude shade.

YSL rouge pur couture the bold lipstick – shade 12 Nu Incongru
YSL rouge pur couture the bold lipstick – shade 12 Nu Incongru

The packaging:  With the standard black and gold elegant packaging detailing that we would expect from YSL. The middle is belted with the YSL logo to make it feel couture and modern.

The formula: This lipstick contains an amazing 40% lip care benefits with ingredients derived from the YSL beauty ourika community gardens. Grapeseed oil to provide long wear and shine while red flower oil is rich in antioxidants which soothes and moisturises and gives an added level of protection.

The wear: The lipstick glides on with high pigment so one swatch was enough for me. There is a strong scent but it fades after application quite quickly. The lipstick has a skin like texture so does not feel heavy on the lips. It has a satin shine so more reflective than a classic satin but more subtle than a high shine lip gloss. Basically the perfect shine. It has good lasting power as even after eating during the day I did not feel the need to do a touch up. The lipstick feels really moisturising and is creamy and comfortable on the lips.

RRP €37.00 at Brown Thomas, Arnotts and

Disclosure: YSL PR sent me this product. All opinions in this blog post are 100% my own and honest

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