Who is Mademoiselle Rochas? A bubbly young Parisian, active and cheerful, fresh and “typically French.” Inspired by two beautiful fragrances, Femme and Madame, Mademoiselle Rochas has her own personality. She retains their French elegance but is also able to make her own choices, totally living in the present.
Curious and bold, playful and optimistic, she loves the new hip places in the City of Lights. Shopping, popping into a gallery, sipping a coffee on a terrace or arranging a romantic dinner overlooking the roof-tops of Paris… A city girl through and through, she embodies fashion without realizing it. When she has a few hours’ spare, she treats herself to a walk in ballet pumps between Rue Saint-Honoré, Saint Germain des Prés or along the Canal Saint Martin, striding across the bridges and through the gardens of the capital. In the evening, she changes her flat shoes for stilettos, applies a nice bright red lipstick and delicately perfumes herself. Now she is ready for a drink with friends in a bar, trendy or not, she doesn’t care, as long as she is surrounded by friends. She radiates happiness and charms her audience with her spontaneity. She loves playing with the rules of seduction, what’s wrong with having fun?
Hedonistic, she fully enjoys these precious moments and is thankful for Instagram and Snapchat that allow her to share them. Cheerful and outgoing, she knows that it is essential to share her new discoveries and surround herself with laughter and friendship.
It’s for all these reasons that Mademoiselle Rochas has this natural Frenchic that others envy.
The Frenchic trail:
Perfumer Anne Flipo, who created the Eau de Parfum Mademoiselle Rochas, wanted to reflect the playfulness and impertinence of today’s young Parisian woman. Drawing her inspiration from the exceptional materials emblematic of Maison Rochas, Anne Flipo has delicately composed, note by note, a seductive fragrance. Created for an energetic and liberated woman, in love with life and beauty.
Note wise we are looking at:
A fruity playful fresh start, the tangy sparkle of the red fruit accord (red and black currant, blackberry) awakens the senses as a reminder of a carefree childhood. The crisp ivy of a French garden enhances it while creating contrast. Both fruity green and slightly caramelized red, the toffee apple accord is terribly addictive.
At the heart of the fragrance, an explosion of flowers, handfuls of distilled rose petals from the exclusive Rochas fields, a profusion of wonderful Egyptian jasmine, a violet accord floating in the air… It is the essence of elegance, romance and femininity. The expression of magnetic seduction à la française.
The base notes highlight the character and stability of this subtle composition: creamy and chic sandalwood, soft and comfortable ambergris accord and wispy and white Chantilly musks evoke the sexy lace so dear to the heart of Monsieur Rochas. A fragrance like a second skin…
The spirit of style:
The bottle has been shaped into a simple and perfect circle of glass, evoking the roundness and softness of femininity. The slightly pink juice reflects the floral and gourmand character of the fragrance, giving you the irresistible need to try it.
With a definitive haute couture feel, the silk ribbon pinstripe motif, iconic of Rochas and a seal for connoisseurs (it is sewn into the lining of all Rochas coats), is beautifully reinterpreted here: around the edge of the bottle, on the neck of the silver cap and on the background of the label, but mostly thanks to the textured cloth which wraps and delicately decorates the neck of the silver cap.
The box is stylish with its embossed material, which gives it a textured finish. Its pastel pink recalls the colour of the juice. With a timeless and refined design, its black outline perfectly matches the precisely spaced capital letters of Mademoiselle Rochas.
The charm of the Parisian woman:
Actress Noémie Schmidt was chosen to embody Frenchic: she perfectly represents the freshness, spontaneity and elegance of Mademoiselle Rochas.
In the commercial, the young woman has a date with her lover on the terrace of a Parisian cafe. Mischievous and carefree, she takes her time and lingers in the bath, before realizing that she is late (Parisian women always are). She puts on her dress, takes her stilettos and runs barefoot along the banks of the Ile Saint Louis, crossing the street in front of an amazed car driver, to finally meet her lover with a natural and relaxed smile on her face.
Her lover then hands her a large box decorated with a ribbon bearing the Maison Rochas logo. What a lovely surprise: it’s an adorable puppy!
Taken from the commercial, the visual shows Noémie Schmidt sitting with her friends in a chic and casual outfit. Shown from behind, wearing a pretty white dress with spaghetti straps, her elegant bun showing off her neck, she turns towards us, looking happy and charming.
No doubt she has Frenchic!
Maison Rochas, a true French fragrance heritage:
Marcel Rochas created his fashion house back in 1925, at the age of 23. Whether it was tennis or black and white sheath dresses, Chantilly lace bodices or outfits with broad shoulders and narrow hips, women soon snapped up his Parisian creations, both feminine and incredibly modern.
In 1943, to pay tribute to his third wife — and new muse — Hélène, he asked master perfumer Edmond Roudnitska to compose a fragrance of absolute femininity: the floral-chypre Femme.
After the death of Marcel Rochas in 1955, Hélène teamed up with Guy Robert to create Madame Rochas. Launched in 1960, it represents the independent, modern woman through a composition based on captivating white flowers.
Then followed L’Eau de Rochas in 1970, a new fresh Eau de Cologne that soon became iconic too. Then came Eau de Rochas Homme in 1993, then a new women’s fragrance, Tocade in 1994, and Rochas Man in 1999.
Anything straight out of Paris (Parisian) is sure to impress. Definitely give this great summer scent a sniff!