A couple of weeks ago we had the honor of rubbing shoulders with Bo Tjellesen (Owner and CEO of GOSH COPENHAGEN) and Bolette Tjellesen (Daughter of Bo Tjellesen, Makeup artist & Junior Key Account Manager) who came all the way from Denmark to meet fans and media. As you can gather this is a 100% family owned business and the family is so friendly and humble.
I got chatting with Bo and he had a very interesting story to share with me about how the brand actually got it’s interesting name. The brand was named by Bo’s dad. He was doing a crossword puzzle one day found himself stuck with a particularly tricky one. The final word turned out to be ‘gosh’, and he realised that nothing can be badly associated with that word, what a nice name for a company and the rest was history. Gosh originally started as a pharmaceutical company but Bo turned it towards cosmetics. And are we glad he did!
Gosh is extremely proud of the fact that they a vegan and animal cruelty free. Long live the bunnies!
The hero products contained in the new collection are cherry blossom (not a beautiful flower but also has rich anti-oxidant levels and soothing properties. Rich in essential fatty acids, it repairs the skins natural barriers to promote a smooth, supple skin. Anti-inflammatory properties) and samphire (not sapphire! Hydrasalinol is an oil derived from the Samphire plant. It is a powerful active ingredient for skin hydration).
So onto the products then:
- Mix and fix colour drops
These liquid foundations can be used alone or mix with your foundation. This is a very muli-purpose product. 001 light and 004 dark can be used like the body shop drops to lighten or darken your existing foundations or for contouring. 002 Green eliminates redness and 003 purple brightens skin.
2. Foundation plus + creamy compact
This is a cream to powder foundation, high coverage, creamy application by dries to a matte finish and is super hydrating. What I love the most is that it comes in a compact with a mirror and a sponge applicator so it is perfect for “on the go beauty”
3. Eye xpression 004 the four elements
The eyeshadow is buttery soft and higly pigmented. The colours represent the 4 elements of nature.
4. Metal eyes eyeliner
These are waterproof and extremely long lasting. After I swatched these they would not budge even after I washed my hands countless times. Highly pigmented. If you want to blend or smudge it you need to work quickly as it will not move once it dries. When they say metallic they really mean metallic.
5. Fake it! Lash primer
I am quite excited about this one as not many brands make just a separate lash primer. This basically you apply before the mascara and it helps give the lashes more volume, lift and separation as well as making mascara last longer. This one is grey as opposed to white so it is easier to cover with mascara.
6. Blown away mascara
Offers volume, length and curling. Does not flake or rub off. Very thin want and the teeth are far apart so it nicely separates the lashes.
7.Catchy eyes waterproof mascara
The banana shaped brush gives volume and curve.
8.Ultimate lipliner – with a twist
Applies creamy, dries matte and is long lasting. Great colour payoff and it comes with a smudger on the other end in case you want to use it over your entire lip. Has a nice grip and comes with a sharpener.
10. Lip oil
These are quite interesting one it looks like a lip gloss but is called a lip oil. It is mostly likely due to the fact that it is sheerer than a pigmented lipgloss but more tinted than a clear gloss plus it serves up much more moisture. I received the shade crystal star which I also like to use as a highlighter on my cheek bone. It has a hint of colour but is quite holographic and glittery. Can be used on it’s own or over a lipstick.
11. The red lipstick collection called “the red” consisting of a lipliner, matte lipstick and matte liquid lipstick.
This is what I would call the ultimate red lipstick. It’s the perfect red that makes your teeth look perfectly white since it is blue based and what Coco Chanel and Marilyn Monroe would wear.