This line is specialized specifically for brunettes with a selection of products to either brighten or deepen your brown hair. It claims to maximize your hair colour’s potential. It works with both natural and chemically processed hair.

I gave the brightening subtle lightening one as I want my hair lighter.

It’s called “visibly brighter” which mean it doesn’t directly state that they will make the hair any shades lighter. The bottle states:

*“Give your brunette hair a natural-looking, illuminating glow. Formulated with honey and marigold flower extract, our Brilliant Brunette Visibly Brighter Subtle Lightening Shampoo  cleanses and gradually infuses golden tones to illuminate the spectrum of your brunette color.” Honey has great moisturizing benefits for dry and damaged hair, which is very helpful for those with colour treated hair. Marigold is also great for to help repair and nourish.

* “Hydrate your hair with a natural-looking, illuminating glow. Formulated with honey and marigold flower extract, our Brilliant Brunette Visibly Brighter Subtle Lightening Conditioner moisturizes your hair and illuminates the spectrum of brunette tones”

And as you can see from the ingredients listed below it doesn’t contain harsh things like peroxide and ammonia which damage your hair so there aren’t really hair lightening ingredients to bleach the hair.

Brilliant Brunette Visibly Brighter Shampoo
WATER, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, BENZYL ALCOHOL, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, CETYL ALCOHOL, BETAINE, FRAGRANCE, CARAMEL, COCAMIDE MEA, LACTIC ACID, SODIUM CHLORIDE, YELLOW 10, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, DISODIUM EDTA, MALIC ACID, IRON OXIDES/CI 77491, MICA, GLYCINE, ETHYLHEXYL METHOXYCINNAMATE, BENZOPHENONE-4, PROPYLENE GLYCOL, YELLOW 5, EXT. VIOLET 2, SODIUM HYDROXIDE, PPG-9, METHYLCHLOROISOTHIAZOLINONE, PEG-12 DIMETHICONE, METHYLISOTHIAZOLINONE, HONEY EXTRACT, CALENDULA OFFICINALIS FLOWER EXTRACT, SALVIA OFFICINALIS (SAGE) LEAF EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT

Brilliant Brunette Visibly Brighter Conditioner
WATER, CETEARYL ALCOHOL, BEHENAMIDOPROPYL DIMETHYLAMINE, CETYL ESTERS, FRAGRANCE, STEARYL ALCOHOL, LACTIC ACID, DIPROPYLENE GLYCOL, SILICONE QUATERNIUM-22, MICA, PPG-3 MYRISTYL ETHER, CARAMEL, DISODIUM EDTA, TITANIUM DIOXIDE, GLYCINE, PROPYLENE GLYCOL, STEARALKONIUM CHLORIDE, GLYCERIN, MALIC ACID, YELLOW 5, TIN OXIDE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, HONEY EXTRACT, CALENDULA OFFICINALIS FLOWER EXTRACT, SALVIA OFFICINALIS (SAGE) LEAF EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT

Overall hair did look brighter and glossier over time. The products do burn the scalp a bit but don’t be too alarmed when that actually happens.