So not only are they coming to SA next year but their perfume is being imported to SA to start the excitement off. The bottle is pretty beautiful itself with the crown cap and the pink and silver. Really appropriate timing for the fans.

So here’s the lowdown:

Global Pop Phenomenon One Direction Introduce their DEBUT Fragrance, ‘OUR MOMENT’

The development of the band’s first fragrance for their fans has been a year in the making with the guys involved in every step of the process from the creation of the scent to the design of the stunning bottle and its packaging.

With their two globe conquering albums, ‘Up All Night’ and ‘Take Me Home’, One Direction – Niall, Louis, Harry, Liam and Zayn – have established themselves as the world’s biggest band. Their debut fragrance Our Moment is both inspired by and dedicated to their fans. The band worked closely with fragrance experts Firmenich to choose their favourite scents, ultimately creating a vibrant and playful fruity floral fragrance reflecting the essence of One Direction.

Harry Styles comments: “It’s been a long and exciting process and we’re really proud to have made a One Direction fragrance’. Liam Payne adds: ‘We love the idea behind a fragrance as you mix individual scents to create something so much better!’ Niall Horan finishes by saying: ‘I’ve tested it on my family and they love it – and we can’t wait to show it to our fans across the world.”

Faye Langworthy, Fragrance License Manager for Modest! comments: ‘Fragrances are such an important part of any girls beauty regime that the band immersed themselves in the entire creative process to ensure the final product was of the highest quality and truly reflective of both them and their fans. We are all extremely proud of Our Moment and look forward to creating a blockbuster launch with all of our partners.”

CEO Corrado Brondi, CBBeauty Ltd (international distributor of Our Moment), comments: “All the fans of One Direction across the world will love the idea of using this fragrance, not only because of the high quality of the product, but also because their favorite band was very involved in the creation process.”

CEO Nayan Thakrar, Eden Parfums says: “The band challenged us to meet their vision of excellence, it’s our pleasure to now present you with Our Moment.”

THE FRAGRANCE
The sparkling, juicy and feminine fragrance is made up of splashes of fresh fruit and seasonal flowers infused with undertones of warm musk. The pink grapefruit, wild berries and redcurrants, combined with the delicacy of jasmine petals, and frangipani with the dry woody tones of musk and patchouli leave an enticing and playful scent on the skin.

Top: Pink Grapefruit, Wild Berries, Redcurrants

Middle :Jasmine Petals, Fresh Freesia, Frangipani

Base: Creamy Musk, Sheer Woods, White Patchouli

Think a really fruity with a hint of floral. The advert for the fragrance actually shows the ingredients very nicely. You can view the video here: http://youtu.be/7fNuTf76FlE

THE DESIGN
The beautifully ornate glass bottle compliments the refreshing scent of OUR MOMENT and adds a touch of sophistication to any occasion. The bottle’s intricate crown lid is feminine and sleek and houses a stunning mesh ‘pink flower’ that hints to its floral notes.

OUR MOMENT is available in:
Eau de Parfum Spray 30ml R495 Eau de Parfum Spray 50ml- R595

Available nationwide as I type exclusive to Foschini and
Dischem stores nationwide.

xoxo queenC

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